Anniversary Campaign with Full Petrol Stations and More App Downloads
A milestone that did not go unnoticed. SuperTank celebrated 20 years of affordable refuelling, convenience, and accessibility, and the world got a glimpse of the future. But it became even more exciting when we travelled back in time… to 20 years ago. That marked the beginning of an anniversary campaign that not only filled petrol stations but also conquered the digital highway.
The challenge – how to put 20 years of SuperTank on the map?
For many, SuperTank has been a trusted name at the pump for 20 years. But the challenge for us was simple: how to make this 20th anniversary relevant for today? How do you attract not only more customers to the petrol stations but also new users to the SuperTank app? And how do you ensure the brand stands out not just locally, but also grabs attention online?
The solution was as simple as it was genius: affordable refuelling, just like in the old days, combined with today's digital world. The only thing people had to do to take advantage of this offer? Download the SuperTank app.
What we did - from vision to action
It all started with a key visual you wouldn’t forget quickly: a combination of technology and nostalgia, created using AI. This visual was more than just an image – it became the defining force behind the entire campaign.
From there, we created a consistent message, spread across multiple channels:
- Social Media: A series of teasers and posts that piqued curiosity about what was to come.
- Print and POS material: Everywhere in and around the petrol stations, the story was visible, with banners and posters highlighting the offer.
- Web and app: The app became the key to success. Through the SuperTank app, customers could see which petrol stations were participating in the campaign. And that campaign? Refuel for the prices of 20 years ago, at selected times.
It was simple: an unexpected offer that enticed customers to download the app. But there was more. Those who signed up had the chance to win the ultimate prize: refuelling at the prices of 20 years ago, through a lottery that gave 100 lucky winners the chance to fuel for free.
The result – queues and downloads like never before
What happened next was magical. The petrol stations were packed. Queueing at the pumps was no exception – it became a phenomenon that made the news. SuperTank was everywhere, and customers came in droves. Read more about it in this article of Noordkop247.
However, the impact didn’t stop at the petrol stations. It also had a major impact on the digital world:
- App downloads skyrocketed. During the campaign period, we saw an increase of no less than 1226%.
- Web pages explaining the campaign garnered thousands of views, and the number of active users grew by 613%.
- Social media filled with enthusiastic responses from customers who seized the opportunity to refuel at the prices of 20 years ago. Check out this reel showcasing some of their reactions at the petrol station.
By the second week of the campaign, the results were even more impressive. The app downloads didn’t decrease; they remained high, and engagement was once again remarkable: 827% more downloads, 329% more sessions, and thousands of new customers discovering the campaign.
0%
growth in engaged sessions on the web
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growth in app downloads
SuperTank 20 jaar - images
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