Delicious Discoveries for 100 years of JAVA Foodservice
For JAVA Foodservice's 100th anniversary event, we developed a B2B event concept that created meaningful connections between customers, partners, and food professionals - without feeling like a trade fair. Under the name Delicious Discoveries, we built one coherent story, a distinctive look and feel, and a guest experience that felt right from arrival to aftermovie.
Crafting the concept: the recipe behind Delicious Discoveries
We started by creating the overarching concept: Delicious Discoveries. We translated this into a forward-looking brand story that connects 100 years of JAVA Foodservice with where the brand is heading next.
We then developed this into event branding: a visual identity for the anniversary and the event, applied across all touchpoints - both print and digital. We created content for invitations, on-site communication, and signage, ensuring that every touchpoint carried the same tone and direction.
Inviting partners to take a place at the table
To help partners become part of the experience in a meaningful and interactive way, we conceived and produced a table mapping concept for Knorr Professional. In addition, we handled event storytelling through video content before, during, and after the event - from atmosphere and context to moments worth reliving. Throughout the entire process, we safeguarded the common thread running through the concept, communication, look and feel, and guest experience.
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A taste of the brand
Delicious Discoveries became an unforgettable celebration of 100 years of JAVA Foodservice, delivering a strong brand experience for both customers and partners. Interactive and content-driven formats led to higher engagement, stronger relationships, and new collaborations - a total experience that continued to resonate long after the event.
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