A new communication approach for Boels Survey & Laser

Boels Rental is one of Europe’s biggest rental companies. As well as machines, they also rent out specialist and valuable precision and laser apparatus for professional measurers and surveyors.

Boels Survey & Laser an asset!

Considerable attention to surveyors and contractors is necessary, in order to rent out this equipment for the short and long term. Boels Rental asked Pubmarket! to develop a communication approach for Boels Survey & Laser, allowing them to convince the target group of the advantages of this service.

The starting point was an adaptation of the 360° service, centred around the client. With a hexagon we could showcase the 6 disciplines within Survey & Laser. The core message and imagery were perfectly aligned.