"What someone else says about you is by definition more credible than what you say yourself.”
Journalists and bloggers are always looking for content with news value for their readers, viewers, listeners, or surfers. Entrepreneurs can help them by providing news. Every company is a news source, but such sources must be tapped, purified, bottled, and distributed.
Pubmarket! can help you do that. Together we'll keep an eye on the news in your company, and there’s more often than you think. We'll help you think outside in. What's interesting to the outside world? New products or services, technological innovations, growth, new markets, investments, changes at the top, takeovers, etc. These are all topics that might interest journalists, bloggers, vloggers, and influencers if you trigger and inform them out of the box.
PR does not replace your paid communication, which you control from A to Z.
But as an earned medium, a good article, news story or review can add an extra dimension: third-party credibility. What someone else says about you is more believable than what you say yourself.
