To introduce and streamline this campaign on the market, Pubmarket! developed the digital-game mechanism and the SuperTank app. Via the app, clients are informed of price reductions, the contest mechanism, monthly winners, and their personal game ranking, but also about the fuel-station locations, current fuel prices, etc. The consumer can download the app via the iOS and Android appstores. Parallel to the app Pubmarket! also developed the new supertankoranjeboven.nl website. On this site we went deeper into the app info. Both the app and the site are connected to a Drupal CMS. Meanwhile, an API developed by Pubmarket! makes it easy to modify both platforms.
Pubmarket! developed the entire orange concept and does the social-media posts on Orange Days. For the fuel stations we created a complete set of POS material, including posters, leaflets, banners, and animations for the internal television circuit and LED signs.