Cases: Keolis

The rolling ‘R’s make the brand dynamic and active

"Introduction campaign for the new brand RRReis"

Pubmarket! was asked by Keolis to create the introduction campaign for RRReis, the new umbrella brand for the regional public transport service in the Flevoland, Gelderland and Overijssel provinces. The way RRReis is written, with three Rs, is symbolic of the cooperation between the three provinces responsible for the regional public transport. The rolling Rs are designed to show the brand as dynamic and active. It stands for speed.